
http://tinyurl.com/2z5yhn
I haven't been reading as many tech blogs as I once did, so maybe people have talked about "My Maps" ad nauseam. In which case I apologize for what follows.
I've tried out the "my maps" feature once or twice. It's a nice way to give people directions to the office. You can put whatever you want in the location bubbles, so you can make your map link self contained.
But it doesn't end there. You can get really fancy with it. You can use all kinds of different pins, filling each with a hidden meaning. Lines can been drawn. And though the interface for this is incredibly weird, it remains less weird than the interface for shapes. Which is like reverse polish vector drawing; it seems like it's backwards, but it's pretty handy once you get the knack.
All in all, it's a cool feature. I hope somebody got a founders grant for this one.